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Vistas Cabo Rojo

February 25, 2018 by

Client

“Las Vistas Cabo Rojo” is a residential construction project in Cabo Rojo, Puerto Rico with a great location near beaches, restaurants, malls and schools. Las Vistas incorporated a new “eco-friendly” concept with the addition of solar systems and water cistern to their sales offering.

Challenge

Over the past years, the real estate & construction industry experienced a dramatic decline in sales. After using only traditional media, Las Vistas Cabo Rojo decided to take a step further and incorporate social media into its marketing strategy.

Solution

Create Facebook posts focused on the selling areas of the house: kitchen, recreational areas & Cabo Rojo as a destination. We targeted Ads to a selected demographic audience to improve conversions and Likes.

facebook analytics graph

Results

  • 5 units were optioned within the first two months of Las Vistas Cabo Rojo Social Media Campaign.
  • The project was completely optioned.
  • Second Phase started (8 new houses) and 4 units were optioned in less than two months.
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Filed Under: brand strategy, creative design, digital marketing

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