SEO & SEM Strategy
Are your products and services easy to find? We work with clients to develop a strategic plan to increase visibility of your brand/company and boost your sales using digital media channels.
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SEO STRATEGY
Visibility is very important to grow a business! Search Engine Optimization (SEO) is a set of strategies and tactics used to increase the number of visitors to your website. A SEO strategy is the best option when it comes to getting users to find you through their Internet searches. If your page has relevant content and an excellent SEO strategy, it will probably appear on the first page of search results; if it doesn’t, it’s because you need to improve your SEO strategy. That’s where we come in!
SEO should be a key part of your digital marketing strategy. We incorporate quality content with blogs, better user experience and link patterns in order to obtain a high ranking in online search engines.
Our SEO strategy includes
● SEO Auditing
● Blog Creation
● Copywriting
● Keyword Ranking
● Analytics Monitoring
● Email Marketing
● SMS & Text Marketing
● And more
Boost Your Online Presence with SEM Services
In today’s fiercely competitive business landscape, where companies strive to attract (and keep) customers’ attention, online advertising has become an essential strategy. That’s where Search Engine Marketing (SEM) shines as the most effective way to promote your products and drive business growth.
Are you eager to make a significant impact online and attract high-quality traffic to your website? Look no further – our SEM services are tailored for just that purpose. At W@W Digital, we specialize in the world’s leading Search Engine Marketing Platform: Google Ads.
Our expertise spans Search, Display, Video, Apps, and the latest campaign type, Performance Max.
We’re equipped to maximize your online presence.
We believe in working closely with our clients to gain a more profound understanding of their business structure, marketing objectives, and goals. Our collaborative approach includes thorough research on the products or services you wish to advertise, covering search trends, keyword analysis, and a competitive analysis. Based on our findings, we will then recommend the most effective campaign type to help you achieve your objectives. Continuous optimization, combined with our unwavering commitment to adhere to Google Ads’ best practices, holds the key to achieving a strong online presence and successful advertising.
Some of the benefits of Search Engine Marketing include:
Immediate Visibility
SEM allows your ads to appear at the top of search engine results pages (SERPs) almost instantly, ensuring immediate visibility to users actively searching for relevant keywords.
Targeted
SEM platforms, such as Google Ads, provide very precise targeting options. You can reach specific demographics, locations, devices, and even customize ad schedules to reach your ideal audience when it matters the most.
Budget Control
SEM offers flexibility in budget management. You can set daily or campaign-specific budgets, control bidding strategies, and adjust spending based on performance.
Real Time Measurable Results
SEM provides detailed analytics and conversion tracking, allowing you to measure the performance of your campaigns accurately. You can also track clicks, conversions, ROI, and other key metrics.
Keyword Control
SEM allows you to target specific keywords, ensuring that your ads are displayed to users searching for products or services related to your business.
Ad Customization
You have control over ad creatives, allowing you to tailor your messaging and call-to-action to match user intent and your personal branding.
Google Text Ads (Google Ads)
Text Ads (AdWords) are ads that appear under specific keywords that are relevant to your product or services. This helps you reach greater audiences that are interested on your services and offers.
Google Display
Google Display is a network of visual ads that are used to promote services, businesses and products. This network reaches 90% of the world’s Internet users through millions of websites, YouTube videos, Gmail accounts, and apps.
YouTube Ads
By putting your video ads on YouTube, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available, such as demographic groups, interests and placements, you can reach specific audiences based on who they are, what they’re interested in and what content they’re watching.
Google App Promotions
This type of advertisement allows you to promote your app on Google’s largest ad networks, including search, display, YouTube, and the Google Play Store.
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