Today more and more people are deciding to make purchases on the web, instead of in a brick and mortar store. This is especially notable during Christmas season, when people used to go out of their way to buy gifts and now they just open Amazon or some other online store to make their purchase. People are getting comfortable with the idea of not having to go to the store, instead they take their phones out and with a few clicks, done! You made a purchase.
If you sell goods in a traditional brick and mortar store but don’t have a e-commerce website you should really consider it. You may think that you don’t need to create an e-commerce website because your sales are great, but change happens fast and without notice. An up and coming e-commerce website that sells similar products as you, could appear and steal part of your clients; a natural event could destroy your store and you could be left without income while you rebuild; or people could just simply decide to stop going. On the other hand, you may think it’s easier to put your products on Amazon, eBay or some other online store, but the reality is that building your own e-commerce website may be difficult at the beginning but the payoff is much greater for many reasons:
Reason #1: Greater income
With your own store you don’t need to pay for service fees or a percentage of your product, it all goes to you.
Reason #2: More flexibility
With your own e-commerce website you have more options to personalize the way you promote your product and how you present it to your prospective clients.
Reason #3 Deeper connection with clients
When you create a e-commerce website for a specific audience you achieve a better connection, which will help to convert visitors into purchases.
Reason #4 Social Media Connection
Easily connect your e-commerce website to all your social media platforms. An example of this could be if you have an e-commerce website that sells clothe. You could connect it your instagram account where you have lifestyle pictures with the products you sell, you could use an Instagram option that lets you tag the product with the price and description so when clients click they can go directly to your online store to make a the purchase.
Reason #5 Greater Independence and security
You’ll be able to avoid sudden or unexpected changes. Although we could never imagine Amazon or eBay going out of business, it’s not impossible. And even if it doesn’t happen, they might decide to raise their fees or stop letting people sell specific products. With your own e-commerce website, you don’t have to worry about this because you have the control.
These are just few reasons why you should choose to make your own e-commerce website, but I’m sure during the process you will discover many more. Making new changes is always scary, but with change comes new opportunities you never thought posible. At W@W Digital we can make that change feel like a great adventure. With our experienced digital marketing team that creates the perfect strategy, our multimedia team that creates the perfect design, photography, and videos for your products, and our web development wizards that will create beautiful user friendly e-commerce website.
Need help creating a strategy for your e-commerce page? Contact us!
